State of Skills

Concept

Benjamin Cooley

Data

Benjamin Cooley

Design

Lisa Zanet


An interactive data visualization that revealed new insights on the most important skills for professionals in Reed's four recruitment sectors.

The Project

Reed Global wanted to produce a one-of-a-kind report on the most important skills in the workforce. In order to provide a unique take on what can be an over-reported topic, we produced an original data analysis and interactive platform that combines insights from multiple different datasets.

Chart showing the most searched for job titles according to Google Search Trends. Each chart had accompanying research and journalism to explain what might be driving the increase or decrease.

Contribution

Using the Open Skills API from the O*NET database, I identified key job roles within Reed's four focus industries to analyze the data. I then took the top role names and skills for each job and pulled historical data from Google Trends to see how search interest has changed over time. With this analysis complete, I worked closely with the design team to find the best solution for visualizing the data in a new and exciting way.

Tools were retrieved from the API and then fed through Goole Search Trends programaticlly to retrieve the search index scores.